Vendor management: get great service and value from every service provider
Vendor management: useful guide to a successful, multi-faceted governance model to get optimal service and value from your service provider.
10 years building marketing & creative materials for asset managers – Lessons learned
This will end up being the 100th article I have published. I have spent the last 10 years opining on marketing for asset managers. Here are a few things I have learned. The words marketing and placement are not interchangeable. The words marketing and placement are not interchangeable.The former has to do with building awareness…
When investors default – part 1: commitments and consequences
In this article, the first of two (click here to read the follow up article), we look at what happens when an investor in a private equity fund defaults on its obligation to meet drawdown requests; the effects of a default on the fund manager and the other investors; and the tools available to the…
Crisis…which one?
Well, it’s hard to tell these days. There are many nominees for the most overused word of the pandemic, but “crisis” must be up there. Today’s crisis du jour is the one facing equity markets. No, no, not the one caused by hedge funds, this time: the one caused by seemingly ordinary people. Ordinary people…
Private funds ten-year top ten: biggest changes of the decade
This month, MJ Hudson celebrated its 10th birthday; one full decade. So, for this latest article, we thought we’d enter into the spirit of the occasion by spotlighting the 10 biggest changes we have observed in the private equity funds market, over the last 10 years: 1. The industry got a lot bigger… With interest…
Loyalty and asset management
Building a loyal audience is pivotal in marketing hedge funds and private equity funds. The more loyal the audience, the more re-ups and less redemptions. The best way to raise assets, is to keep assets. Let me digress for a moment. Why does someone buy a BMW when the new, comparative model of Mercedes is…
Effective communications in turbulent times
In these turbulent times, it’s hard to escape the “info-load”. We are inundated daily with an ever-increasing volume of communications, from daily government briefings to special press conferences to hour by hour feeds on our social media platforms, all competing for that all important share of our time and attention. While we can agree that…
Hedge and private equity funds: The pieces on the board are moving
It is safe to say that a lot is going on. Is it a recession, dislocation, or black swan event? Regardless, the plates are shifting, the icebergs rolling over. Major hedge funds have suffered life-ending losses. Private equity is in survival mode. Liquid capital is exuberantly waiting for the blood to rise – and it’s…
Alternative liquidity management
As covered in a previous article, the tools that manage how and when investor money is returned have always been a part of the fund documentation for liquid alternative strategies. These liquidity management tools were road tested extensively between 2008 and 2011 and the result is a far better understanding of how best to use…
Hedge fund liquidity since the global financial crisis
Hedge fund liquidity is not just the frequency with which investors can get their money back (i.e. “redeem” from the fund) but also, fundamentally, the ability of the fund to be able to satisfy investor redemptions, when necessary. Historically, at least, investors in hedge funds have tolerated higher levels of opacity in the way hedge…