5 key takeaways to raising capital more effectively

If you execute the 5 tactics below, you will have more success raising capital. 1. Build rapport before you assess interest You will only receive an allocation from an institution that you have a relationship with – so build one. Amazingly, this is oftentimes overlooked or forgotten about. Don’t ask if someone is interested in…

The three key pillars behind institutional AUM growth

Regardless of what form of asset management you partake in, if you do these three things you will have greater AUM growth. 1. Layer your story strategically Many asset managers walk into a meeting with an LP with no real plan on how they are going to tell their story. Because of this, it is…

Getting social: How to build a knock-out presence on LinkedIn

When it comes to social media, most fund managers have recognised the potential risks and some are beginning to take advantage of the opportunities. Today, fund managers often count thousands of followers on LinkedIn and just being “on” the platform is not enough. Is your firm being left behind? Well, one of the best ways…

The new “cold-call” in raising capital

Like many, I grew up on the phone, smashing call after call in my attempt to sell something. Sales managers have spent decades telling hesitant salespeople to “pick-up the phone.” In the past, when I felt my momentum wasn’t there, I would force myself to start calling people, knowing something would start to happen. This…

How PDGP Fund I raised $1.4 bn using on social media

Not to flex, but our clients are so extra. I’m just here to spill the tea on the oversubscribed first and final closing of Poisson, Davril, Gowk & Partners LLP (“PDGP”) Fund I (“The Fund”), above target at 23,800 BTC. This is the current equivalent of USD 1.4 bn (obviously, we hope this will have…

Do this and get a better email open rate…

Whether we like it or not, email is the primary form in which the asset management industry communicates and markets. Improving your open rate by 10 or 20 percent can obviously have an impact. And when most people read things like this, their heads droop thinking that this magical move will require a PHD in…

Performance analytics all PE firms should have

MJ Hudson recently acquired Oliver Gottschalg’s fund performance analytics firm PERACS. You can read more about it here. To be blunt, Oliver’s work is damn impressive. It is the first time I have encountered someone that can distil alpha down into something a lot more useful and understandable. He takes out the market bias, the…

Crisis…which one?

Well, it’s hard to tell these days. There are many nominees for the most overused word of the pandemic, but “crisis” must be up there. Today’s crisis du jour is the one facing equity markets. No, no, not the one caused by hedge funds, this time: the one caused by seemingly ordinary people. Ordinary people…

Doing differentiation, digitally

We’ve written before about the challenges of differentiating one’s private equity fund and firm from the crowd. As marketing and communications specialists, we have a vested interest here, of course. But if private equity fund managers were actually good at differentiating themselves digitally and their funds from their peers, the industry wouldn’t have adopted the…

Asset management – A holistic view on marketing

To be successful, asset managers need to focus on three things: Brand Discovery Technology   BRAND Brand is one of those nebulous words that no one really understands. This is why asset management doesn’t embrace it. It is subjective, marketing voodoo. To eliminate any confusion, your Brand is nothing more than how the outside world…

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