Our thinking Quick reads Larry’s White Christmas
 
Fundraising, investor relations and marketing
December 2020
3 min read

Larry’s White Christmas

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In light of the big day this week, our resident poet, Daniel Daines, has written and narrated a very special Christmas poem.

So, come on elves, get your lazy selves off the shelves, and watch below:

“The people are demanding things beyond his understanding”

That really says it all. Much like Santa Claus in our poem, many GPs are stuck in their old ways, and failing to see that investor requirements are changing. 2020 has been a difficult year for everyone and the market has had to adapt to this new landscape, but it can be difficult to stay on top of exactly what is changing.

In our new survey, looking into how GPs and LPs interact with social media and websites, over two-thirds of GPs said that they believe that LPs only really care about historic performance of a fund manager, but so far, no LPs have GPs and LPs interact with social media and websites said that they are not likely to open a marketing email from a fund manager that they are currently investing in. 3 in 4 investors also said that they agree that they find fund manger videos to be an excellent way to get to know the firm. This shows that LPs are looking for more from GPs beyond historic performance and other metrics. Perhaps this was the case, but certainly not anymore. Investors expect (and want) to see regular and relevant content from them. They just want to get to know you!

If you would like to take the survey, you can do so here.

“Before he took flight, to reach wondrous heights, the nice list required a proofread exercise”

For your business to succeed, and to keep on succeeding, it is vital that you stay on top of what your key audiences require. This can be a challenge, as your stakeholders aren’t always completely honest, often “sugar coating” their views, and as our website research survey is showing, fund manager and investor views aren’t always aligned. But that’s where we can help.

Similar to how Santa Claus performed a checking exercise on the nice list in our Christmas poem, a good exercise for you to consider next year is a perception study of your audiences. A perception study looks into what your clients and other key stakeholders value most, what they like about your firm, and what you can do to continue to grow. Please get in touch if you would like more information.

In the meantime, we hope that you have a holly jolly holiday, and enjoy Christmas just as much as Larry did.

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