MJ Hudson has been shortlisted as a finalist in the 2019 Investment Week Marketing and Innovation Awards which recognise creativity and effective communications in the investment sector. MJ Hudson has been nominated in the Thought Leadership Work category of the awards for its innovative fund passporting guides for fund managers, which draw inspiration from international travel documents.
The rules for marketing funds into and out of the US and EU are unclear and not well known to many fund managers. In 2018, MJ Hudson sought to help make the options clearer with its US fund passporting guide. The guide was extremely well received, so well, in fact, that MJ Hudson will soon be launching a similar guide for Swiss managers.
The US passport can be viewed online. Personalised, physical copies of the passports are also available upon request.
MJ Hudson's Chief Marketing Officer, Matthew Craig-Greene, said:
"It is wonderful to see the hard work and creativity of our excellent team recognised in this way, once again. Passporting is a complex topic, which can appear dry, but the fantastic talents in our marketing team created something surprising, engaging and memorable, without sacrificing its usefulness, in any way. I take my hat off to them!"
MJ Hudson has been nominated alongside peers such as Standard Life Aberdeen and BNY Mellon (the full shortlist can be found here). The winner will be announced on 21st June, at a ceremony at the Marriot Hotel in Grosvenor Square.