UVC Partners

UVC Partners

Brandstory / Fundraising pitchbook
UVC Partners
About UVC Partners
UVC Partners is a Munich and Berlin-based venture capital firm backing early-stage European B2B tech start-ups with ticket sizes of €0.5m – €5m initially, and up to €20m in total. Focusing on Industrial Technologies, Enterprise Software, and Mobility, UVC Partners believes in the ongoing digitalisation and trend of external innovation in established corporates.
Services provided
Working with Matt and the MJ Hudson team was a pleasure. They helped us articulate what makes our firm unique, in a way that appeals to entrepreneurs and investors. They also helped us tell the right story in our fundraising materials and to present it in an eye-catching way. We had great feedback on our materials from investors and hit our first close on our Fund III ahead of schedule. I would recommend MJ Hudson to any fund manager that wants to position itself for success and impress its investors and entrepreneurs.
Dr. Ingo Potthof, Managing Partner, UVC Partners GmbH
MJ Hudson | Asset management solutions


In July 2019, UVC Partners engaged with MJ Hudson to lead a brandstory exercise to develop the UVC Partners brand by demonstrating clear positioning against its competitors, key messaging and creative direction. Subsequently, we were instructed to develop fundraising materials for UVC Partner’s third fund.


Our approach

Prior to the workshop, our team sent questionnaires to the management team to better understand the firm, its values, and exactly how we could best assist UVC Partners.

Once the questionnaires were returned, we analysed the results and subsequently ran a workshop in UVC Partner’s office in Munich. A variety of exercises were completed in order to further understand the values, identity, and goals of the firm.

Following the workshop, we used the information gathered from the exercises and discussions to articulate the “personality” behind the brand.  In developing its brandstory, we identified the key messages and creative direction, highlighting the premium positioning for the brand going forward.  Building on from the brandstory, we developed fundraising materials for UVC Partners. Utilising the brandstory outputs as a framework, a pitchbook and teaser were created to align the firm’s fundraising materials with the brand direction that emerged from the previous exercises.


UVC Partners’ third fund’s first close was finalised ahead of schedule, final close is also expected to be held earlier than expected.

Business development contact:
Request meeting

Please complete the form, below, and we will get back to you soon.

Sign up to email alerts

Browser Compatibility Notice

Welcome to MJ Hudson. Please note, this website will not function as intended on Internet Explorer.

For the full experience, we recommended viewing this website on a modern browser, such as Edge, Google Chrome or Mozilla Firefox.

Share this page using the options below