Background

In July 2019, UVC Partners engaged with MJ Hudson to lead a brandstory exercise to develop the UVC Partners brand by demonstrating clear positioning against its competitors, key messaging and creative direction. Subsequently, we were instructed to develop fundraising materials for UVC Partner’s third fund.

Our approach

Prior to the workshop, our team sent questionnaires to the management team to better understand the firm, its values, and exactly how we could best assist UVC Partners.

Once the questionnaires were returned, we analysed the results and subsequently ran a workshop in UVC Partner’s office in Munich. A variety of exercises were completed in order to further understand the values, identity, and goals of the firm.

Following the workshop, we used the information gathered from the exercises and discussions to articulate the “personality” behind the brand.  In developing its brandstory, we identified the key messages and creative direction, highlighting the premium positioning for the brand going forward.  Building on from the brandstory, we developed fundraising materials for UVC Partners. Utilising the brandstory outputs as a framework, a pitchbook and teaser were created to align the firm’s fundraising materials with the brand direction that emerged from the previous exercises.

Results

UVC Partners’ third fund’s first close was finalised ahead of schedule, final close is also expected to be held earlier than expected.