Our people Daniel Daines

Daniel Daines

IR & marketing solutions
Lead Analyst
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Matthew and the MJ Hudson team built a new website for our growing firm. We are very pleased with the design and content: the site now much better expresses what makes Mainspring different and is more visually engaging, too. The team has been a pleasure to work with and we look forward to continuing to work together on other projects.
Stephen Geddes, Mainspring Fund Services
Meet Daniel
Daniel ’s thinking

Daniel joined MJ Hudson in 2015 and has worked on more than 75 matters. He has a strong focus on preparing messaging frameworks, and marketing materials (including pitchbooks, teasers, and PPMs) for alternative investment fund managers.

Daniel also works on perception studies to help clients understand what is most important to their key stakeholders, and how they and their competitors are viewed in the market.


  • Completed Advanced Level Apprenticeship in Digital Marketing, Business Skills Sector
  • Robert Clack: A-Levels in English Literature, Film Studies and History


Brand development

Marketing and materials


Daniel enjoys writing poetry in his free time, and has even published three of his own books called ‘A Phase of Fixation’, ‘Zenith’, and ‘Golden Gravity’.

The A-Z of terrible fund marketing
M – Mixed messaging
Beware mixed messaging; your story is made up. The question is: who made it up? You, or the market? If you don't tell your story effectively, someone else will tell your story for you.
The A-Z of terrible fund marketing
H – Hyperbole
When you use hyperbole and exaggerated language, you can come across as dishonest and inauthentic to investors, and may fall foul of your compliance team, or worse, the regulator.

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