Garry Patterson
IR & marketing solutions
Senior Associate
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Garry joined MJ Hudson in April 2022 as part of the IR & marketing team.
His responsibilities include generating compelling copy for a range of clients – helping them tell compelling stories about what they do and what makes them unique.
Experience
Prior to joining MJ Hudson, Garry was a freelance copywriter for four years, working with a number of large asset managers. He has also worked for several investment firms as an investment writer, including Lazard Asset Management, M&G and Barings.
Qualifications
- MA English Literature
- IMC
Expertise
Marketing and fundraising materials
Investor lifecycle and reporting
Interests
Outside of work, Garry enjoys long-distance running, music and theatre.
The A-Z of terrible fund marketing
M – Mixed messaging
Beware mixed messaging; your story is made up. The question is: who made it up? You, or the market? If you don't tell your story effectively, someone else will tell your story for you.
The A-Z of terrible fund marketing
J – Jargon
Stop confusing clients with jargon! Garry highlights the benefits of using more accessible language in order to put people at ease, build rapport and help potential clients better understand the benefits of your products.
