Our people JD David

JD David

IR & marketing solutions
Managing Director
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Matthew and the MJ Hudson team built a new website for our growing firm. We are very pleased with the design and content: the site now much better expresses what makes Mainspring different and is more visually engaging, too. The team has been a pleasure to work with and we look forward to continuing to work together on other projects.
Stephen Geddes, Mainspring Fund Services
Meet JD
JD’s thinking

JD is Managing Director of the IR & Marketing team and is responsible for North American business.

His primary role entails advising alternative investment managers on strategic messaging and market positioning, leveraging a 30-year career in trading, management, and marketing on both the buy and sell-side.


JD joined MJ Hudson from Meyler Capital, which the firm acquired in March 2020, where he was a partner and COO.

JD began his career as an options market-maker for O’Connor & Associates (now the hedge fund UBS O’Connor) prior to joining Credit Suisse as Managing Director of Institutional Derivatives and ETF Sales Trading, and then Head of U.S. Special Situations. He subsequently moved into a Portfolio Manager role at RBC before going on to Interlachen Capital Group, a multi-strategy credit fund seeded by Investcorp, as Head of Business Development.


• Double major – Finance and Real Estate, minor in Psychology, Indiana University Kelley School of Business
• FINRA Series 7 and 63 licensed (and previously held FINRA Series 3, 4, 10, 24, and 55 licenses)
• Named as one of the Top 100 People in Finance by Top 100 Magazine


Audit and research

Brand development

Marketing and materials

Fundraising support

Client and investor relations

Recent client work

  • working with a $10B private credit manager on brand strategy and market positioning geared toward both institutional investors and financial advisors
  • managing placement agent selection for a real estate private equity manager launching its fourth fund
  • advising a 30+ year old mutual fund on capitalizing on new market growth opportunities
  • re-evaluating messaging and developing marketing materials for a 4 decade old venture capital firm with over 600 exits and $30B in realizations
  • helping an emerging hedge fund manager on the launch of a novel derivatives strategy to simplify its message targeting advisors and family offices


JD has four kids, two dogs, and one not-so-friendly cat. He enjoys writing “creative non-fiction,” makes homemade hot sauce and changes his kids Netflix profile picture just to mess with them. He coached all three of his daughters in soccer while participating on club soccer boards for over a decade. Now, with three-fourths of his kids out of the house, he is learning to play tennis, platform tennis and pickleball. At one time he could do a headstand while water skiing.

The A-Z of terrible fund marketing
P – Proprietary deal origination
JD David debunks the notion that utilising the term “proprietary” to describe your edge helps in your efforts to market your fund.
How to avoid unintentional greenwashing
Greenwashing is simply a term coined to suggest deception. How do you articulate your core values as they relate to ESG in a sincere and honest way?

CBRE Revamps Brand to Boost Infra, Real Assets Push

“CBRE Global Investors has reset its brand, changing its name last week to CBRE Investment Management and retiring the names of several specialty asset manager units – including its Caledon infrastructure business – in a bid to bolster its growth prospects beyond real estate.”
 –  Quoted October 4, 2021

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