Jon Greene
IR & marketing solutions
Managing Director
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Matthew and the MJ Hudson team built a new website for our growing firm. We are very pleased with the design and content: the site now much better expresses what makes Mainspring different and is more visually engaging, too. The team has been a pleasure to work with and we look forward to continuing to work together on other projects.
Jon’s work covers market research and positioning, marketing and legal document design and production, investor-related consulting.
Experience
Prior to joining, Jon set up and ran the UK operations of UpSlide, a French software company. For Incisive Alliance, he launched a revolutionary online asset-raising platform for the hedge fund industry. As Publisher of Family Office Intelligence and Hedge Funds Review, Jon conceived and launched initiatives on four continents.
Qualifications
- M.A. Natural Sciences, Cambridge University
Expertise
Recent client work
- created marketing materials and developed market positioning strategy for a data analyst company focused on the beauty and fashion industry
- developed marketing materials for a Latin American Private Equity Fund looking to target European investors
Interests
Jon is a keen supporter of the English rugby team and can be found queuing for drinks on most match days.
This report looks, firstly, at reactions to the result and the importance of the UK asset management industry, as well as the likely impact of Brexit and expectations for the negotiating process.
The A-Z of terrible fund marketing
O – Overloading
Jon Greene demonstrates why overloading your communications, by trying to say everything at the same time, means that investors will ultimately remember nothing.
The A-Z of terrible fund marketing
A – Assumption-based marketing
Strong personalities and legacy thinking can stop a firm from reaching its true potential. No matter how confident or charismatic a firm's leadership is, failure to ask difficult questions and listen to the answers, can be fatal.
