Lorena joined MJ Hudson’s IR & marketing solutions team as an Account and Project Manager in August 2021.
She is responsible for ensuring best practice on project execution for all stakeholders, keeping them within budget, to scope and on time. Lorena works with clients to better understand brand image among the general population, company stakeholders and employees. She provides insight and direction for clients to align their strategic goals, and conducts market research for financial institutions which incorporates corporate client reputation, brand and sustainability studies.
Lorena began her career in the UK doing market research on a foreign exchange project, run annually by a small company. From there she moved to Incisive Media, where she conducted quantitative and qualitative market research projects, predominantly for financial institutions. Subsequently, she moved into a project management role at a sampling company, managing multi-country research projects that utilized a wide range of survey methodologies.
In 2014 she joined Kantar as a senior project executive, where she remained until 2020, managing complex projects from end-to-end, ensuring best practice on project execution for all stakeholders.
- Msc Management Consultancy, University of Wales Institute
- MBA, University of Wales Institute
- BSc Hons in International Business Administration (Two years specialising in International Sales and Marketing), University Santo Tomàs de Anquin
Lorena enjoys sports and fitness challenges. She is currently learning how to cook but she still considers herself very much a beginner. Outside of work, you will find her enjoying nature with her two daughters or at a coffee shop enjoying a good coffee.