Our thinking

Fundraising, investor relations and marketing
Garry Patterson
What’s your tone of voice – and why is it so important?
Your tone of voice is about building trust – a vital commodity when you are asking clients to invest money on their behalf. By talking in straightforward language, engaging the reader and building a compelling narrative, we can create memorable copy.  I’ve spent a lot of my career writing for retail audiences, and they are...
3 min read
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