Finding the right balance in LP communications

“If you send your investors and potential investors a thought-leadership piece around one of the strategies that you are running, or on a key investment sector, paying attention to who clicks and where they go next on your website can be extremely valuable,” said Matthew Craig-Greene, chief marketing officer and managing director at MJ Hudson, adding that the set-up consists of an email tool connected to a CRM. MJ Hudson offers such marketing capabilities to managers across different strategies, mostly private equity, and all firms looking for institutional investors.