The road to ESG integration is long. Do your clients know how far you’ve come? Greenwashing is easy. Getting away with it is not. With the introduction of SFDR and other oversights, investment managers need to be transparent about their ESG strategy, their responsible investing goals and where they fall short. And the efforts of…
Your tone of voice is about building trust – a vital commodity when you are asking clients to invest money on their behalf. By talking in straightforward language, engaging the reader and building a compelling narrative, you can create memorable copy. I’ve spent a lot of my career writing for retail audiences, and they are…
Sustainability-related disclosures: Remuneration Policy language MJ Hudson Management S.A. does not integrate sustainability risks into the compensation of its staff. See our Remuneration Policy here. Principal Adverse Impact (PAIs) Policy MJ Hudson Management S.A. does not consider the adverse impacts of investment decisions on sustainability factors, except as otherwise detailed in relation to specifically designated products….
At MJ Hudson we believe that this structural shift presents opportunities to asset owners, asset managers and corporates alike. Our ESG and sustainability team support an array of clients across the private markets spectrum.
The concept of your brand is a tricky one. Most people stumble around it. Is it your unique selling proposition? Not really. Is it what you aspire to be? A little bit. Is it the articulation of your values? Perhaps. Whatever brand is, it is damn hard to pin down. To offer some guidance on…
Our advice, services and digital tools help our clients keep their focus where it really matters and perform at an elite level. We take care of everything from legal services, investment consulting and fund administration, through to ESG, analytics, and marketing. From our offices in the major asset management centres of Europe and North America,…
I received some interesting feedback on this article, which focused on the language that alternatives managers often use in their marketing deck to describe themselves. There are a number of additional suggestions on overused words that probably should have made the cut – thus, the article could have easily been called “Twenty Words to Eliminate…”…
Got into an interesting discussion at a recent networking event with an experienced 3rd party marketer. It centered around the use of alternative mediums for alternatives managers in fundraising. It became quickly clear that our understanding of the rules around private placement marketing – and opinions on the use of those tools – was not…
In our many conversations with wealth managers, private bankers and IFAs (aside from the perennial issue of finding just the right product to meet the requirements of a client’s situation), one matter rises to the surface with significant regularity: “How can I and my firm stand out in a marketplace that is crowded with others…
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