Our services Examples of our work
 

Examples of our work


IR & marketing solutions

Don't expect to find ideas for your next website, pitchbook or email campaign on this page.

The work we do for each of our clients is tailored specifically to them: that's why it works. If you are ready to try a different approach, welcome - you are going to like it here. But, if you are just trying to fit in, we might not be a good fit for you.

MJ Hudson helped us articulate what makes our firm unique, in a way that appeals to entrepreneurs and investors. We had great feedback on our materials from investors and hit our first close on our Fund III ahead of schedule.
Dr. Ingo Potthof, Managing Partner at Unternehmertum Venture Capital Partners
Who we work with

Our thinking

This quick-start guide will walk you through the process of optimising your LinkedIn profile and strategy in order to build your network, grow your voice within your industry, and connect with potential investors and portfolio companies. MJ Hudson saw a 400% increase in followers in a single year from adapting this process.
Guide
LinkedIn Handbook for Fund Managers
As an extension of our research with eVestment Private Markets into the work-life balance of professionals in the private markets industry, MJ Hudson surveyed an additional 379 participants, to find out how working from home has impacted their career, communications, health and lifestyle.
Research
How is working from home working out?
webinar
Learn how to use marketing analytics to profile investor interest
Kyle Dunn discusses smarter marketing for alternative assets fund managers. Kyle covers: the importance of building awareness across a diverse LP audience, lead scoring for GPs, relevant online tools to effectively profile LP interest and more.
We interviewed Alice Murray, Editor of The Drawdown. During the interview we discuss the outside perception of PE and other topics.
We interviewed Adam Le, Senior Editor for Private Equity International Media's private equity publications on PE press coverage and more.
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Endless LLP
Fund managers
Business development contact:
Endless LLP
Endless LLP
Reference report / PPM / Investor portal
Endless LLP (“Endless”), a leading turnaround and special situations private equity investor, with offices across the UK, supports buyouts, non-core acquisitions, turnarounds, and financial restructurings.
MJ Hudson’s referencing programme was very well received by investors during the Endless V fundraise. It was a really efficient way of providing investors with access to unbiased, relevant references. The feedback from investors was that the referencing pack was very comprehensive, robust and objective. This really helped streamline the referencing process and saved us and our referees significant time, compared to prior fundraisings. We found MJ Hudson to be very agile and knowledgeable and we really valued their input and ideas.
Lucia Villamor, Head of Investor Relations at Endless LLP
NextEnergy Capital
Fund managers
Business development contact:
NextEnergy Capital
NextEnergy Capital
Legal Advice / PPM / Asset Management / Private Equity
NextEnergy Capital was founded in 2007 to become the leading specialist investment and asset manager in the solar sector. Their key areas of operation are: Asset Management, Private Equity, Principal Investments and Listed Funds. They believe in the sustainable energy investment opportunity and aim to generate a more sustainable future by leading the transition to clean energy.
Stafford Capital Partners
Fund managers
Business development contact:
Stafford Capital Partners
Stafford Capital Partners
Perception Study / Brandstory
Stafford Capital Partners is an independent boutique investment firm focused on real assets and private markets. Established in 2000, Stafford offers investors wide exposure to real assets (infrastructure, timberland, and agriculture and food) and private markets (private equity and private credit), mainly through secondaries and co-investments.
UVC Partners
Business development contact:
UVC Partners
UVC Partners
Brandstory / Fundraising pitchbook
UVC Partners is a Munich and Berlin-based venture capital firm backing early-stage European B2B tech start-ups with ticket sizes of €0.5m – €5m initially, and up to €20m in total. Focusing on Industrial Technologies, Enterprise Software, and Mobility, UVC Partners believes in the ongoing digitalisation and trend of external innovation in established corporates.
Working with Matt and the MJ Hudson team was a pleasure. They helped us articulate what makes our firm unique, in a way that appeals to entrepreneurs and investors. They also helped us tell the right story in our fundraising materials and to present it in an eye-catching way. We had great feedback on our materials from investors and hit our first close on our Fund III ahead of schedule. I would recommend MJ Hudson to any fund manager that wants to position itself for success and impress its investors and entrepreneurs.
Dr. Ingo Potthof, Managing Partner, UVC Partners GmbH
Nasdaq
Corporates
Business development contact:
Nasdaq
Monroe Capital
Banks and other lenders
Business development contact:
Monroe Capital
CAMG LLP
Fund managers
Business development contact:
CAMG LLP
Carbon Infrastructure Partners
Fund managers
Business development contact:
Carbon Infrastructure Partners
Fitch Ratings
Corporates
Business development contact:
Fitch Ratings
MIG Verwaltungs AG
Fund managers
Business development contact:
MIG Verwaltungs AG
ESG is a complicated and rapidly changing field. Emma, Manuel and the MJ Hudson team helped us translate our ambition into a clear and consistent policy. We enjoyed working with them - they were always ready to answer yet another question. I’d recommend any manager honing their policy to draw on their knowledge and experience.
Boris Bernstein, CFA, MIG Capital AG
Freshstream Investment Partners
Fund managers
Business development contact:
Freshstream Investment Partners
Wise Analytics
Start-ups
Business development contact:
Wise Analytics
Maven Capital Partners
Fund managers
Business development contact:
Maven Capital Partners
Jensen Investment Partners
Fund managers
Business development contact:
Jensen Investment Partners
Capvis
Fund managers
Business development contact:
Capvis
Investec
Banks and other lenders
Business development contact:
Investec
“Taking an ‘outside in’ approach to develop our understanding of our clients’ views, feelings, needs and expectations led to an invaluable roadmap for our messaging platform and communications strategy. Matt and Emma’s professionalism and skill made the project engaging and interesting for all stakeholders, highlighting a common purpose and deeper understanding of the whole offer. This project was considered the ‘best piece of marketing done in 2016' by our new Global Head of Marketing.”
Susan Mark, Head of Corporate and Institutional Banking, Investec
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