Our services IR & marketing solutions
 

IR & marketing solutions

Marketing is a competition for time and attention, things investors have in short supply.

Delivering the right messages, to the right investors, at the right time is critical. This is what we do.

Our work helps uncover and tell your story, with impact. We help you build profound, emotional connections with your investors. They want to know why they should care.

  • what makes you relevant?
  • how are you exceptional?

Our international team is ready to show the world why you matter.

See our other work.

Taking an ‘outside in’ approach to develop our understanding of our clients’ views, feelings, needs and expectations led to an invaluable roadmap for our messaging platform and communications strategy. The MJ Hudson team’s professionalism and skill made the project engaging and interesting for all stakeholders, highlighting a common purpose and deeper understanding of the whole offer. This project was considered the ‘best piece of marketing done all year' by our new Global Head of Marketing.
Susan Mark, Head of Corporate and Institutional Banking, Investec
Who we work with
What we do
Investor research

Successful marketing begins with knowing who to talk to and understanding what they need.

Too many firms waste time and resources saying the wrong things to the wrong people.

We speak to your investors, past and present, to discover what they won’t say to your face:

  • Why did they really invest and what keeps them invested?
  • If they didn’t invest, what stopped them from pulling the trigger?
  • If they left, why?
  • Who do they compare you against and how do you fare?
  • What do they need? 

Results are presented through a series of strategy workshops where stakeholders can interrogate our advice. Take-aways include action plans and a full insight package.

Brand building

Without a strong brand, you are just numbers in the wind.

Your brand is more than your logo and corporate colours. It tells your story when you are not in the room. If you want it to work for you it needs to be consistent and authentic; it needs to show you as you really are, and in the very best light.

We help you identify and build consensus around what makes you special:

  • How are you truly different?
  • How do your culture, process and people combine to deliver repeatable excellence?
  • In short, why should anyone care about you?

From this bedrock we build out your positioning, your core messaging, and your visual identity.

Marketing and fundraising materials

If you don’t stand out, you may as well not exist. Our materials make your case, in the most impactful, persuasive, and memorable way possible. We are expert in all forms of documentation, websites, and video.

Today’s investment process begins online. Does your website make the right first impression? If not, it will be hard to recover.

  • Is the design and messaging compelling and consistent?
  • Is content relevant, interesting and easy to find?
  • Is video front and centre?

Video is the most powerful medium to present your story. Nothing else engages and captivates in the same way. Great video content can change the trajectory of a sales process.

Of course, quality documentation still plays an important role in the fundraising process. We create best-in-class:

  • one-pagers
  • sustainability credentials (leveraging our 40+ team of ESG consultants) 
  • marketing decks
  • case studies
  • PPMs
  • DDQs, reference reports (and other data room content)
Communications and analytics

Marketing is like investing: robust strategy, consistently sharp execution, and better data are the keys to sustainable success.

Our team has the capability, market knowledge and experience to plan and produce the stand-out content you need to achieve your objectives. 

And then we really put it to work.

Through advertising, video, email, and more, we will ensure you are front-of-mind when investment decisions are made.

Our analytics package will monitor every interaction with your content. Which subject lines are most effective? How many times did they watch your video? Which slides did they pause on? Who did they forward your whitepaper to? Every action is tracked, feeding directly into your CRM, letting your sales team know who to call next – and what interests them most about you.

It's been said that sales is easy: you just need to sell people what they want, when they want it.

Now you can.

Investor lifecycle and reporting

The best prospects for your next fundraise are the investors you already have. Don’t mess it up.

An initial allocation is only the start of your relationship with an investor. More is on the way if you can deliver on the promises that convinced them to commit.

To grow these allocations you need to look beyond the quarterly call and rinse-and-repeat reporting package. You need a plan.

Our team will work with you to build a manageable plan for keeping investors engaged throughout the lifecycle of your fund and on into the next, and the next…:

  • Monthly, quarterly and annual reporting that reinforces your bond
  • Live and online investor events
  • Portfolio company updates
  • Performance analytics

If you can deliver a great experience for your investors, not only will they come back, they will tell their friends.

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Our thinking

This quick-start guide will walk you through the process of optimising your LinkedIn profile and strategy in order to build your network, grow your voice within your industry, and connect with potential investors and portfolio companies. MJ Hudson saw a 400% increase in followers in a single year from adapting this process.
Guide
LinkedIn Handbook for Fund Managers
As an extension of our research with eVestment Private Markets into the work-life balance of professionals in the private markets industry, MJ Hudson surveyed an additional 379 participants, to find out how working from home has impacted their career, communications, health and lifestyle.
Research
How is working from home working out?
webinar
Learn how to use marketing analytics to profile investor interest
Kyle Dunn discusses smarter marketing for alternative assets fund managers. Kyle covers: the importance of building awareness across a diverse LP audience, lead scoring for GPs, relevant online tools to effectively profile LP interest and more.
We interviewed Alice Murray, Editor of The Drawdown. During the interview we discuss the outside perception of PE and other topics.
We interviewed Adam Le, Senior Editor for Private Equity International Media's private equity publications on PE press coverage and more.
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Endless LLP
Fund managers
Business development contact:
Endless LLP
Endless LLP
Reference report / PPM / Investor portal
Endless LLP (“Endless”), a leading turnaround and special situations private equity investor, with offices across the UK, supports buyouts, non-core acquisitions, turnarounds, and financial restructurings.
MJ Hudson’s referencing programme was very well received by investors during the Endless V fundraise. It was a really efficient way of providing investors with access to unbiased, relevant references. The feedback from investors was that the referencing pack was very comprehensive, robust and objective. This really helped streamline the referencing process and saved us and our referees significant time, compared to prior fundraisings. We found MJ Hudson to be very agile and knowledgeable and we really valued their input and ideas.
Lucia Villamor, Head of Investor Relations at Endless LLP
NextEnergy Capital
Fund managers
Business development contact:
NextEnergy Capital
NextEnergy Capital
Legal Advice / PPM / Asset Management / Private Equity
NextEnergy Capital was founded in 2007 to become the leading specialist investment and asset manager in the solar sector. Their key areas of operation are: Asset Management, Private Equity, Principal Investments and Listed Funds. They believe in the sustainable energy investment opportunity and aim to generate a more sustainable future by leading the transition to clean energy.
Stafford Capital Partners
Fund managers
Business development contact:
Stafford Capital Partners
Stafford Capital Partners
Perception Study / Brandstory
Stafford Capital Partners is an independent boutique investment firm focused on real assets and private markets. Established in 2000, Stafford offers investors wide exposure to real assets (infrastructure, timberland, and agriculture and food) and private markets (private equity and private credit), mainly through secondaries and co-investments.
UVC Partners
Business development contact:
UVC Partners
UVC Partners
Brandstory / Fundraising pitchbook
UVC Partners is a Munich and Berlin-based venture capital firm backing early-stage European B2B tech start-ups with ticket sizes of €0.5m – €5m initially, and up to €20m in total. Focusing on Industrial Technologies, Enterprise Software, and Mobility, UVC Partners believes in the ongoing digitalisation and trend of external innovation in established corporates.
Working with Matt and the MJ Hudson team was a pleasure. They helped us articulate what makes our firm unique, in a way that appeals to entrepreneurs and investors. They also helped us tell the right story in our fundraising materials and to present it in an eye-catching way. We had great feedback on our materials from investors and hit our first close on our Fund III ahead of schedule. I would recommend MJ Hudson to any fund manager that wants to position itself for success and impress its investors and entrepreneurs.
Dr. Ingo Potthof, Managing Partner, UVC Partners GmbH
Nasdaq
Corporates
Business development contact:
Nasdaq
Monroe Capital
Banks and other lenders
Business development contact:
Monroe Capital
CAMG LLP
Fund managers
Business development contact:
CAMG LLP
Carbon Infrastructure Partners
Fund managers
Business development contact:
Carbon Infrastructure Partners
Fitch Ratings
Corporates
Business development contact:
Fitch Ratings
MIG Verwaltungs AG
Fund managers
Business development contact:
MIG Verwaltungs AG
ESG is a complicated and rapidly changing field. Emma, Manuel and the MJ Hudson team helped us translate our ambition into a clear and consistent policy. We enjoyed working with them - they were always ready to answer yet another question. I’d recommend any manager honing their policy to draw on their knowledge and experience.
Boris Bernstein, CFA, MIG Capital AG
Freshstream Investment Partners
Fund managers
Business development contact:
Freshstream Investment Partners
Wise Analytics
Start-ups
Business development contact:
Wise Analytics
Maven Capital Partners
Fund managers
Business development contact:
Maven Capital Partners
Jensen Investment Partners
Fund managers
Business development contact:
Jensen Investment Partners
Capvis
Fund managers
Business development contact:
Capvis
Investec
Banks and other lenders
Business development contact:
Investec
“Taking an ‘outside in’ approach to develop our understanding of our clients’ views, feelings, needs and expectations led to an invaluable roadmap for our messaging platform and communications strategy. Matt and Emma’s professionalism and skill made the project engaging and interesting for all stakeholders, highlighting a common purpose and deeper understanding of the whole offer. This project was considered the ‘best piece of marketing done in 2016' by our new Global Head of Marketing.”
Susan Mark, Head of Corporate and Institutional Banking, Investec
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