A decade of alt fund videos: what we’ve learned and what’s next

It’s been nearly ten years since we produced our first client video. We weren’t the first service provider to offer videos in the alternative assets industry – but probably the first to incorporate it into a holistic marketing program. More importantly, we were the first to use video to tell a story. The first video…

Is a misinterpretation of the advertising rules holding back your fundraising?

Got into an interesting discussion at a recent networking event with an experienced 3rd party marketer. It centered around the use of alternative mediums for alternatives managers in fundraising. It became quickly clear that our understanding of the rules around private placement marketing – and opinions on the use of those tools – was not…

A lesson about branding your fund from the “Marlboro Man”

Remember the ‘Marlboro Man? It’s been a while since we last saw him ride into the sunset – such advertising was banned in the USA during the Nixon era in 1970. Many other countries followed suit; by the late 1990s you’d have trouble finding a Marlboro Man billboard anywhere in the world. While there’s been…