Consensus and consistency – Their vital importance

It takes and audience longer to absorb your message than you think it does. This is especially pronounced when language is not aligned. Sure, there may be general agreement on what the primary attributes of your firm are, however, if all describe these attributes differently,the power of the message is significantly diluted. If Nike used…

5 nuggets of advice on marketing your advice

In our many conversations with wealth managers, private bankers and IFAs (aside from the perennial issue of finding just the right product to meet the requirements of a client’s situation), one matter rises to the surface with significant regularity: “How can I and my firm stand out in a marketplace that is crowded with others…