The investor journey and why it matters (Part 2)

Once you have an understanding of what it is like to walk in an investor’s shoes and emphasis with the investor journey, you will be in a better position to make the fundraising process a more productive and engaging experience for them. And in an over-crowded industry where products are most often “bought not sold,”…

The investor journey and why it matters (Part 1)

Imagine you are a prospective LP considering an allocation into your strategy bucket. Would you like what you saw when you came across your fund? Not just the first impression – but the entire experience of your investor journey? Of course, it’s easy to say, “yes.” If you didn’t believe that you had a highly…