The three key pillars behind institutional AUM growth

Regardless of what form of asset management you partake in, if you do these three things you will have greater AUM growth. 1. Layer your story strategically Many asset managers walk into a meeting with an LP with no real plan on how they are going to tell their story. Because of this, it is…

The problem with the billion dollar marketing deck

Just because a fund’s AUM is in the billions, it doesn’t mean the format of their deck is good! You are spinning out of a fund with several billion in AUM to start your own shop. You determine that you should use the same marketing deck template you were using at the billion-dollar fund. It…

FCA deliver crystal ball (and just in time for Christmas)

Overdue and much anticipated, the FCA issued its Interim Report on the Asset Management Market (Report) on 18 November. The FCA identified a series of issues and proposed a number of fixes, including recommendations aimed at enhancing transparency around fees, charges and fund governance. Private equity funds were not within the scope of its study,…