Brand matters. But not for the reason you think it does… Part II

Where things tend to go wrong can almost always be categorized in one of two ways – a misalignment of expectations, or the failure to deliver on that promise. As discussed in Part I, brand refers to the firm’s “DNA” and values. Brand goes to your reputation and the expectations that people have when interacting…

Brand matters. But not for the reason you think it does… Part I

“A good pedigree almost always gets you a meeting…” Institutional seed investor While I took this as a relatively benign statement when he said it to me, the underlying implication about what drives our opinions and behaviors shouldn’t be overlooked. What he was essentially saying is that where a person studied or worked is a…

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