Mother Christmas vs Santa

As is the tradition for this time of year, our resident poet, Daniel Daines, has written and performed a festive poem about Mother Christmas.  Have you heard of any business that uses these key messages? We assume not.   In this year’s Christmas poem, Mother Christmas builds a business that is truly best in the market….

A decade of alt fund videos: what we’ve learned and what’s next

It’s been nearly ten years since we produced our first client video. We weren’t the first service provider to offer videos in the alternative assets industry – but probably the first to incorporate it into a holistic marketing program. More importantly, we were the first to use video to tell a story. The first video…

Build consensus around brand messaging: increase AUM

I have been keenly observing the marketing prowess of asset managers for some time now. Generally, I am watching what happens and thinking about ways managers can alter their approach to improve the results. One thing always stands out, the more aligned a team’s brand messaging, the more effective their marketing. In writing this, my…