The three key pillars behind institutional AUM growth

Regardless of what form of asset management you partake in, if you do these three things you will have greater AUM growth. 1. Layer your story strategically Many asset managers walk into a meeting with an LP with no real plan on how they are going to tell their story. Because of this, it is…

New Year’s resolutions for fund managers

Finally! The bad smell of 2021 fades away and the fragrant aroma of a new year, anointed with opportunity, teases our nostrils. It smells like roast beef and daffodils. Welcome, 2022, welcome. At this time of year, it can be customary to enter into a personal contract of sorts and set down a number of…

Make investor relations a profit center

While I am not exactly plagiarizing, I am definitely re-purposing someone else’s ideas. Strike that – I’m actually re-purposing two other people’s ideas – Seth Godin and Elon Musk. The takeaway from Godin’s message, is to take care of those that care about you. And Musk’s message is – when someone, particularly someone important, makes…

The most overused word in alternatives marketing: Proprietary

proprietary \ prə-ˈprī-ə-ˌter-ē \adjective something that is used, produced, or marketed under exclusive legal right of the inventor or makerMerriam-Webster Dictionary If there was ever a word that the alternatives industry loves to hide behind when marketing, it’s “proprietary.” We talk about proprietary research, proprietary processes, proprietary relationships, proprietary algorithms, proprietary systems…the word is as broadly…

Control your message, control your reputation – Six steps how

It’s a misnomer to think you can own your reputation. You really can’t because your reputation is based on other peoples’ opinions of you. That said, you can own your message – and owning your message is the best way to influence other peoples’ opinions. Unfortunately, owning your message takes effort. It starts with understanding…

Do this and get a better email open rate…

Whether we like it or not, email is the primary form in which the asset management industry communicates and markets. Improving your open rate by 10 or 20 percent can obviously have an impact. And when most people read things like this, their heads droop thinking that this magical move will require a PHD in…

Better LP engagement can be as simple as doing less of this one thing

One of the biggest reasons that your introductory emails don’t elicit a response and engagement simply comes down to TMI. That’s right – too much information. As in…the sheer quantity of information that you are sending is literally overwhelming your recipients. I’m sure there is a formula out there but you don’t need it to…

Zooming in: how breakout rooms can take your virtual events to the next level

With virtual AGM season fast approaching, it’s time to start thinking about your next event. In this simple five-step guide, we’ll explain how Zoom breakout rooms can help take your larger online events to the next level. But before we get going, we owe someone an apology. A couple of weeks ago, we published an…

Larry’s White Christmas

In light of the big day this week, our resident poet, Daniel Daines, has written and narrated a very special Christmas poem. So, come on elves, get your lazy selves off the shelves, and watch below: “The people are demanding things beyond his understanding” That really says it all. Much like Santa Claus in our…

Tips for running a virtual AGM

It’s always been a challenge to produce an AGM that impresses and persuades your investors. And walking the thin line between showing you care and just plain “showing off” (with their own money) is far from easy. Then, along came COVID-19. Investors can no longer be wooed by swanky hotels and exotic canapés, nor can…

Browser Compatibility Notice

Welcome to MJ Hudson. Please note, this website will not function as intended on Internet Explorer.

For the full experience, we recommended viewing this website on a modern browser, such as Edge, Google Chrome or Mozilla Firefox.

Share this page using the options below