CRM systems: Market like it matters

Every venture firm or private equity firm should be using a CRM system and an email system capable of compiling lead score. Here are 10 less obvious reasons why this is important. Raising capital is a numbers game, the more people you touch the greater chance you have in raising capital. Building audience is critical….

Fundraising for venture managers: The missing piece of the puzzle

Recently traditional ways of communicating have gone through a radical transformation, and the importance of connecting and sharing information is more vital than ever. With the lack of physical interaction, we need to find new ways to adapt and connect with our clients and wider networks. Every venture firm should be using a CRM system…

The most overlooked aspect of marketing for asset managers

The most overlooked aspect of marketing for asset managers – building and communicating to an audience on a consistent basis. I can feel the disappointment. You were hoping for a marketing nugget that could bump up AUM with little effort. Sorry, those don’t exist. Yes, it is obvious… then why don’t people make the effort…

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