The investor journey and why it matters (Part 2)
Once you have an understanding of what it is like to walk in an investor’s shoes and emphasis with the investor journey, you will be in a better position to make the fundraising process a more productive and engaging experience for them. And in an over-crowded industry where products are most often “bought not sold,”…
Acquiring distressed assets – 5 top tips for buyers
As competition for attractive assets becomes ever more intense, a wider range of investors are looking for businesses that are “distressed”. This normally means the asset is priced at below market value, often because the owner of the asset is having difficulty dealing with its liabilities, needs to raise cash or strategically wants to eliminate…