Seven emails that increase your chances of re-up, co-investment or direct investment
In asking for a re-up, co-investment or direct investment, most people present the attributes of the given situation, frame the return profile and inquire about one’s interest level. This is a really bad idea. There are four reasons why: Every good salesperson knows to never ask for the order until you have minimized the risks…
The Cliffnotes of raising institutional capital
Often times, it is hard to see the forest through the trees. Here is a very simplified outline of how to raise institutional capital. 1. Acquire a list of prospective institutional LPs. (We like Preqin.) 2. Categorize the lists according to who is most likely to invest. 3. Use an email verification platform to determine…
The new “cold-call” in raising capital
Like many, I grew up on the phone, smashing call after call in my attempt to sell something. Sales managers have spent decades telling hesitant salespeople to “pick-up the phone.” In the past, when I felt my momentum wasn’t there, I would force myself to start calling people, knowing something would start to happen. This…
The importance of brand guidelines for fund managers
Marketing a fund is hardly nursery slope stuff. It’s a black-diamond run. As your firm grows, two things are guaranteed: The amount of content you need to produce will swell (website, pitchbooks, presentations, PPMs, email communications, drawdown notices, quarterly and annual reports…) The production of this content will become increasingly abstracted from the senior management…
Do this and get a better email open rate…
Whether we like it or not, email is the primary form in which the asset management industry communicates and markets. Improving your open rate by 10 or 20 percent can obviously have an impact. And when most people read things like this, their heads droop thinking that this magical move will require a PHD in…
CRM systems: Market like it matters
Every venture firm or private equity firm should be using a CRM system and an email system capable of compiling lead score. Here are 10 less obvious reasons why this is important. Raising capital is a numbers game, the more people you touch the greater chance you have in raising capital. Building audience is critical….
Why LPs might have ignored your last email
By now, you’ve already heard time and time again that subject lines are the most important determining factor on whether prospective LPs decides to engage on an email campaign. Here, we’re going to use real data gathered from real campaigns within our industry to show you why LPs might have ignored your last email. Subject…