The forever fund: evergreen capital in private equity

The traditional private equity fund is a 10-year close-ended vehicle, with a five-year investment period and an average holding period of three to six years. Some argue that the time-limited model encodes short-termism into the private equity perspective. The manager’s decisions to buy, hold and sell investments are influenced or even ordained by the ticking…

Crisis…which one?

Well, it’s hard to tell these days. There are many nominees for the most overused word of the pandemic, but “crisis” must be up there. Today’s crisis du jour is the one facing equity markets. No, no, not the one caused by hedge funds, this time: the one caused by seemingly ordinary people. Ordinary people…

Governance rules for Irish fund management companies

‘CP86’ as the Fund Management Company Guidance has continued to be referred to as, is now back at the forefront of Irish Fund industry. Following its implementation in July 2018, the Central Bank of Ireland carried out several desktop and on-site reviews of the industry’s approach and implementation of the regime, the results of which…

Marketing a non-EEA domiciled fund to professional investors

Most of our readers will be aware that, from 1 January 2021, non-EEA domiciled fund structures do not benefit from any EU Marketing Passport under the Alternative Investment Fund Managers Directive (“AIFMD”). How are firms responding to this? We are seeing a jurisdiction-by-jurisdiction approach being adopted by most of our clients, who are looking to…

What LPs do in the shadows

In the good old days of private markets fundraising, investors (LPs), competing for allocations, would flock to the relatively small number of fund managers, their access to information on the fund and manager tightly controlled by said manager. And all was well with the world. While some managers still engender this kind of feeding frenzy…

Doing differentiation, digitally

We’ve written before about the challenges of differentiating one’s private equity fund and firm from the crowd. As marketing and communications specialists, we have a vested interest here, of course. But if private equity fund managers were actually good at differentiating themselves digitally and their funds from their peers, the industry wouldn’t have adopted the…

The investor journey and why it matters (Part 2)

Once you have an understanding of what it is like to walk in an investor’s shoes and emphasis with the investor journey, you will be in a better position to make the fundraising process a more productive and engaging experience for them. And in an over-crowded industry where products are most often “bought not sold,”…

Private funds ten-year top ten: biggest changes of the decade

This month, MJ Hudson celebrated its 10th birthday; one full decade. So, for this latest article, we thought we’d enter into the spirit of the occasion by spotlighting the 10 biggest changes we have observed in the private equity funds market, over the last 10 years: 1. The industry got a lot bigger… With interest…

The new Corporate Insolvency and Governance Act 2020: 10 of your questions answered

There has been much focus in the corporate and insolvency world on the Corporate Insolvency and Governance Act (the “Act”) which made its way through the UK legislative process at breakneck speed and entered into force on 26 June 2020. The Act introduces both permanent, ground-breaking reforms to corporate insolvency law, including the introduction of…

Effective communications in turbulent times

In these turbulent times, it’s hard to escape the “info-load”. We are inundated daily with an ever-increasing volume of communications, from daily government briefings to special press conferences to hour by hour feeds on our social media platforms, all competing for that all important share of our time and attention. While we can agree that…

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