Don’t greenwash: fund managers must be careful how they talk about ESG

To greenwash, or not to greenwash? That is the question. Green, sustainable, ethical, responsible, environmentally-friendly… these are all words used by managers to describe their funds. As both investors and the wider world become increasingly concerned with sustainability, it is tempting to exaggerate a fund’s ESG credentials to attract more capital. This, however, is a…