Crisis…which one?

Well, it’s hard to tell these days. There are many nominees for the most overused word of the pandemic, but “crisis” must be up there. Today’s crisis du jour is the one facing equity markets. No, no, not the one caused by hedge funds, this time: the one caused by seemingly ordinary people. Ordinary people…

Loyalty and asset management

Building a loyal audience is pivotal in marketing hedge funds and private equity funds. The more loyal the audience, the more re-ups and less redemptions. The best way to raise assets, is to keep assets. Let me digress for a moment. Why does someone buy a BMW when the new, comparative model of Mercedes is…

Effective communications in turbulent times

In these turbulent times, it’s hard to escape the “info-load”. We are inundated daily with an ever-increasing volume of communications, from daily government briefings to special press conferences to hour by hour feeds on our social media platforms, all competing for that all important share of our time and attention. While we can agree that…

Hedge and private equity funds: The pieces on the board are moving

It is safe to say that a lot is going on. Is it a recession, dislocation, or black swan event? Regardless, the plates are shifting, the icebergs rolling over. Major hedge funds have suffered life-ending losses. Private equity is in survival mode. Liquid capital is exuberantly waiting for the blood to rise – and it’s…

Alternative liquidity management

As covered in a previous article, the tools that manage how and when investor money is returned have always been a part of the fund documentation for liquid alternative strategies. These liquidity management tools were road tested extensively between 2008 and 2011 and the result is a far better understanding of how best to use…

Avoid redemptions, get more re-ups…

It doesn’t matter whether you are a hedge fund or private equity fund, at some point you are going to run into an investment committee that is contemplating pulling their support. The unfortunate reality, it may have nothing to do with your investment performance or firm itself – an allocation strategy may have changed, a…

It’s not your marketing, it’s you

We spend a lot of time with asset managers, of all varieties, private equity, hedge funds, venture funds, CTAs, and more. Marketing decks are meticulously scrutinized. We debate language, performance metrics, and design. The same level of attention is applied to websites. Every word is analyzed. The functionality and responsiveness tested. Every detail is considered….

Why asset managers need to abandon the Olympic athlete mentality

What do most asset managers and Olympic athletes have in common? They believe that if they are the top performer in their field, they will win a gold medal. In the case of asset managers, the proverbial “gold medal” is winning over an LP or reaching their fund’s capital raise target. Asset managers need to…

Substance in the Cayman Islands: Testing times for fund management businesses

The introduction of The International Tax Co-operation (Economic Substance) Law, 2018 (“ES Law”) in the Cayman Islands and the associated regulatory guidance has received a lot of attention lately. Rightly so in many respects, as it further demonstrates the commitment of the Cayman Islands to adopting international best practice standards. The ES Law represents the…

What hedge funds PMs get wrong…

I was recently chatting with Eli Combs (www.axisga.com), a placement specialist that has raised billions of dollars of institutional capital for hedge funds, PE funds, direct deals, etc. He is a polished veteran. We were discussing the number of times we have been in mutual conversations with hedge fund PMs, established and new, that are…

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