The trap of being conservative

Our industry has a habit of instinctively being conservative. This is understandable. If one is flippant or impulsive with a $50m dollar commitment, bad things happen. Because of this, those looking to solicit allocations from institutions naturally want to come across as serious, conservative, and refined. This can be a trap. Yes, institutions want to…

In marketing, you can be too institutional

The term “institutional” in the context of things like your operational infrastructure, financial controls and reporting, or risk management allows for very little discretion. There are very clear expectations about what is acceptable to an institutional LP in order for them to even consider an allocation to your fund. When it comes to marketing, however,…

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