New Year’s resolutions for fund managers

Finally! The bad smell of 2021 fades away and the fragrant aroma of a new year, anointed with opportunity, teases our nostrils. It smells like roast beef and daffodils. Welcome, 2022, welcome. At this time of year, it can be customary to enter into a personal contract of sorts and set down a number of…

Make investor relations a profit center

While I am not exactly plagiarizing, I am definitely re-purposing someone else’s ideas. Strike that – I’m actually re-purposing two other people’s ideas – Seth Godin and Elon Musk. The takeaway from Godin’s message, is to take care of those that care about you. And Musk’s message is – when someone, particularly someone important, makes…

Control your message, control your reputation – Six steps how

It’s a misnomer to think you can own your reputation. You really can’t because your reputation is based on other peoples’ opinions of you. That said, you can own your message – and owning your message is the best way to influence other peoples’ opinions. Unfortunately, owning your message takes effort. It starts with understanding…

How PDGP Fund I raised $1.4 bn using on social media

Not to flex, but our clients are so extra. I’m just here to spill the tea on the oversubscribed first and final closing of Poisson, Davril, Gowk & Partners LLP (“PDGP”) Fund I (“The Fund”), above target at 23,800 BTC. This is the current equivalent of USD 1.4 bn (obviously, we hope this will have…

If you are not top of mind, you don’t exist

Often when we ask fund managers to define their target LPs, they depict these completely dispassionate, machine-like people, devoid of emotion. It’s as if they think the ‘institution’ is making the investment decisions based on a totally formulaic process to capital allocation – as opposed to people that leverage experience and investment acumen; people whose…

The investor journey and why it matters (Part 2)

Once you have an understanding of what it is like to walk in an investor’s shoes and emphasis with the investor journey, you will be in a better position to make the fundraising process a more productive and engaging experience for them. And in an over-crowded industry where products are most often “bought not sold,”…

Market like you invest

When you think about your investment process, which of the following best describes why your value proposition is more attractive than a similar performing peer? Put another way – what makes an investor focus his time diligencing your fund over someone else’s? In the simplest terms, there really can only be a few reasons: You…

Loyalty and asset management

Building a loyal audience is pivotal in marketing hedge funds and private equity funds. The more loyal the audience, the more re-ups and less redemptions. The best way to raise assets, is to keep assets. Let me digress for a moment. Why does someone buy a BMW when the new, comparative model of Mercedes is…

10 things alternative investment marketers should keep in mind

All alternative investment marketers encounter moments within the normal course of business that we recognize to be solid anchor points, things that we should remember to remember. Here are 10 things I believe alternative investment marketers should keep in mind: LPs are not gods. It goes without saying that you need to be respectful at…

Do you trust your marketing materials?

At the outset, the question of whether you trust your marketing materials seems somewhat trite and unimportant. Believe me, it’s not. I don’t know how many times we talk to people about their marketing deck only to hear, “Yeah, we know, it doesn’t really explain what we do, but we can handle that when we…

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