Brand matters. But not for the reason you think it does… Part II

Where things tend to go wrong can almost always be categorized in one of two ways – a misalignment of expectations, or the failure to deliver on that promise. As discussed in Part I, brand refers to the firm’s “DNA” and values. Brand goes to your reputation and the expectations that people have when interacting…

Vulnerable is the new cocky

Shows like Wall Street and Billions aren’t based on fiction. Let’s face it the alternative investment industry grew up on bravado, ego, and an affinity for risk. You had to have nerves of steel to survive, which attracted a certain type of person. Huge money was being made, the returns were enormous, and hedge funds…

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