The difference between marketing & investor relations

In the asset management industry, marketing and investor relations are frequently lumped into the same bucket. Frankly, this is a mistake. They are very different things, and it is best to treat them as such. One of the most dangerous traps an asset manager can fall into is being very good at investor relations, yet…

Getting social: How to build a knock-out presence on LinkedIn

When it comes to social media, most fund managers have recognised the potential risks and some are beginning to take advantage of the opportunities. Today, fund managers often count thousands of followers on LinkedIn and just being “on” the platform is not enough. Is your firm being left behind? Well, one of the best ways…

How PDGP Fund I raised $1.4 bn using on social media

Not to flex, but our clients are so extra. I’m just here to spill the tea on the oversubscribed first and final closing of Poisson, Davril, Gowk & Partners LLP (“PDGP”) Fund I (“The Fund”), above target at 23,800 BTC. This is the current equivalent of USD 1.4 bn (obviously, we hope this will have…

The importance of brand guidelines for fund managers

Marketing a fund is hardly nursery slope stuff. It’s a black-diamond run. As your firm grows, two things are guaranteed: The amount of content you need to produce will swell (website, pitchbooks, presentations, PPMs, email communications, drawdown notices, quarterly and annual reports…) The production of this content will become increasingly abstracted from the senior management…

It’s not easy being green: SFDR and communicating your ESG credentials

It’s not easy being green, opines Kermit the Frog as he wanders slowly through a claustrophobic garden of lush leaves and bright flowers – and he doesn’t even have to contend with the new Sustainable Finance Disclosure Regulation (“SFDR”). The bad news for you (at least if you ever plan to raise capital from European…

Zooming in: how breakout rooms can take your virtual events to the next level

With virtual AGM season fast approaching, it’s time to start thinking about your next event. In this simple five-step guide, we’ll explain how Zoom breakout rooms can help take your larger online events to the next level. But before we get going, we owe someone an apology. A couple of weeks ago, we published an…

How to avoid Zoom fails and make the most of your next video call

Despite the fact that it feels like we have been trapped in virtual meeting mode for decades, we are still seeing Zoom fails: poor video, incomprehensible audio and less than to be desired backgrounds are still a part of our daily working lives. In this article, we blow away the virtual call cobwebs to share…

What LPs do in the shadows

In the good old days of private markets fundraising, investors (LPs), competing for allocations, would flock to the relatively small number of fund managers, their access to information on the fund and manager tightly controlled by said manager. And all was well with the world. While some managers still engender this kind of feeding frenzy…

Larry’s White Christmas

In light of the big day this week, our resident poet, Daniel Daines, has written and narrated a very special Christmas poem. So, come on elves, get your lazy selves off the shelves, and watch below: “The people are demanding things beyond his understanding” That really says it all. Much like Santa Claus in our…

Doing differentiation, digitally

We’ve written before about the challenges of differentiating one’s private equity fund and firm from the crowd. As marketing and communications specialists, we have a vested interest here, of course. But if private equity fund managers were actually good at differentiating themselves digitally and their funds from their peers, the industry wouldn’t have adopted the…

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