Three exercises to help make your firm more distinctive

“My firm has a distinctive and recognisable brand and voice.” This is a sentiment shared amongst the majority of fund managers – in fact, we did the research as part of our GP and LP online presence survey, and nearly 3 in 4 said this. Even so, we are still seeing the same fundraising clichés…

New Year’s resolutions for fund managers

Finally! The bad smell of 2021 fades away and the fragrant aroma of a new year, anointed with opportunity, teases our nostrils. It smells like roast beef and daffodils. Welcome, 2022, welcome. At this time of year, it can be customary to enter into a personal contract of sorts and set down a number of…

The most overused word in alternatives marketing: Proprietary

proprietary \ prə-ˈprī-ə-ˌter-ē \adjective something that is used, produced, or marketed under exclusive legal right of the inventor or makerMerriam-Webster Dictionary If there was ever a word that the alternatives industry loves to hide behind when marketing, it’s “proprietary.” We talk about proprietary research, proprietary processes, proprietary relationships, proprietary algorithms, proprietary systems…the word is as broadly…

Consensus and consistency – Their vital importance

It takes and audience longer to absorb your message than you think it does. This is especially pronounced when language is not aligned. Sure, there may be general agreement on what the primary attributes of your firm are, however, if all describe these attributes differently,the power of the message is significantly diluted. If Nike used…

Part II: Five words to immediately eliminate from your marketing deck

I received some interesting feedback on this article, which focused on the language that alternatives managers often use in their marketing deck to describe themselves. There are a number of additional suggestions on overused words that probably should have made the cut – thus, the article could have easily been called “Twenty Words to Eliminate…”…

Language matters: Five words to immediately eliminate from your marketing deck

“If you look like everyone else and sound like everyone else, why wouldn’t they just choose everyone else?” – Kyle Dunn In their quest to sound different, most managers end up just doing different versions of what many other managers have already done. So much so, that investors end up passing on very qualified managers…

Browser Compatibility Notice

Welcome to MJ Hudson. Please note, this website will not function as intended on Internet Explorer.

For the full experience, we recommended viewing this website on a modern browser, such as Edge, Google Chrome or Mozilla Firefox.

Share this page using the options below