Getting social: How to build a knock-out presence on LinkedIn

When it comes to social media, most fund managers have recognised the potential risks and some are beginning to take advantage of the opportunities. Today, fund managers often count thousands of followers on LinkedIn and just being “on” the platform is not enough. Is your firm being left behind? Well, one of the best ways…

Don’t confuse raising awareness with raising assets

To effectively grow assets, it is critical for an asset manager to understand the difference between raising awareness and raising assets. The tactics used for each objective are very different. The sooner you see them as separate activities, the better off you will be. Raising awareness is what it is. You want to build awareness…

Doing differentiation, digitally

We’ve written before about the challenges of differentiating one’s private equity fund and firm from the crowd. As marketing and communications specialists, we have a vested interest here, of course. But if private equity fund managers were actually good at differentiating themselves digitally and their funds from their peers, the industry wouldn’t have adopted the…

The investor journey and why it matters (Part 2)

Once you have an understanding of what it is like to walk in an investor’s shoes and emphasis with the investor journey, you will be in a better position to make the fundraising process a more productive and engaging experience for them. And in an over-crowded industry where products are most often “bought not sold,”…

Audience and asset management

Generalizing, everyone wants 10 investors to allocate $20 million into their fund. I am not saying that it is impossible, however, the chances of selectively identifying 50 prospective LPs, directly reaching out to those prospects, and closing 10 allocations are extremely low. The industry is too competitive, there are too many funds and LPs can…

LinkedIn: three ways to thrive in the era of the new algorithm

Our own research has confirmed that LinkedIn is often the first port of call for business owners and investors meeting a GP for the first time. In financial services and related advisory fields, it is, without doubt, one of the most valuable and versatile tools available. Used properly, the platform can help a business establish…

Fund manager websites: six top tips

In the age of the internet, no investment management firm can expect to get very far without its own website. The website is a virtual storefront: a place to build brand identity, communicate with clients and market to them, all rolled into one. But it also exposes the fund manager to significant legal risks. Here…

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