Loyalty and asset management

Building a loyal audience is pivotal in marketing hedge funds and private equity funds. The more loyal the audience, the more re-ups and less redemptions. The best way to raise assets, is to keep assets. Let me digress for a moment. Why does someone buy a BMW when the new, comparative model of Mercedes is…

Loyalty – Asset management’s most undervalued attribute

What causes private equity LPs to re-up in subsequent funds when performance is just ok? What prevents LPs from redeeming when the performance of a hedge fund falters? What prevents top employees from pursuing “opportunities” elsewhere? Why do founders approach specific VC firms first? Why do people working as institutional allocators invest in the same…

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