Marketing – 1000 subtleties working together

Think of marketing as 1000 subtleties all coming together to shape the perception of an audience. Let me explain. I like to pick on BMW, namely because they are brilliant at branding. When you encounter a BMW of any form, think about all of the touch points that have impacted how you perceive the vehicle….

Track record attribution (part 3): Who ya gonna call?

An attribution scoring exercise can provide a framework for selecting which investments to include within a track record. But how do you provide external verification of the level of involvement of team members in each deal in the track record, thereby validating the attribution exercise and justifying the track record as ‘yours’? This article builds…

Track record attribution (part 2): following the recipe

Being able to credibly claim attribution to one’s track record is a topic of importance for both first time or spin-out fund managers and more established firms. In a prior article we provided you with a framework for selecting, by means of attribution scoring, which investments to include within a track record. This article expands…

Why portfolio managers make lousy fundraisers

Pretty much every successful investor I know has one trait in common – they are all logical, rational thinkers. Which of course, makes total sense – detaching oneself from an investment decision requires a certain level of dispassion. However, a person’s thought process when it comes to making a meaningful purchase decision – including allocating…

Taking AIM: How to identify the right AIM IHT manager for your needs

In this article, it is my pleasure to announce the publication of the inaugural edition of MJ Hudson’s AIM IHT Spotlight Report. In order to put the report together, MJ Hudson conducted a comprehensive outreach programme to all identifiable AIM IHT Investment Managers. Although a small number did not provide the required data, we are…

Taking security for fund partnership debts

Lending to a private equity fund for its own purposes is not as straight-forward as lending to corporates. This article examines how lenders can secure their loans, and the impact of that security on managers and investors. Why borrow? Leverage in a private equity fund structure is mostly injected at acquisition level and rolled on…

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