Stop using your pitch deck as a presentation deck

Talking at a prospective LP as you walk through a marketing deck filled with wall-to-wall text and numbers is rarely an enjoyable experience for them. It’s also not conducive in helping you create the rapport and engagement you want. The presentation deck is something that can fill this gap. Generating momentum in your fundraising process…

A decent proposition: how to explain what you do

Why are you here? Or, to put it another way, what do you do? Both are simple questions, but they are much easier to understand than they are to answer. As a somewhat grey-haired specialist in communications for private equity funds, I am no longer surprised by the lacklustre way fund managers describe their proposition….

A fund’s right to exist – Part I: The Goldilocks Principle

Last month I shared a simple to use framework for presenting the highlights of your private equity or venture capital fund: POISE – Four easy steps to pitching your fund. In that piece, I tried to show the effectiveness of clearly setting out the purpose of your fund, the opportunity it addresses and how the investment…

POISE: Four easy steps to pitching your fund

Every November, private equity investors and fund managers from across the globe flood in to SuperInvestor International, at the Hotel Okura, in Amsterdam. Here, LPs and GPs meet and converse; they strengthen partnerships and strike up new ones. There are formal meetings and informal networking events; seminars and canal cruises. If you are a fund…

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