Why placement agents aren’t always the answer

The path to us is oftentimes circuitous. We aren’t typically the first call. This distinguished honor generally falls to the placement industry. It’s understandable, of course. Managers want money and placement agents have the relationships. Unfortunately, the number of managers that find real success is extremely small – compared to all those that engage placement…

Five questions to ask prior to hiring a placement agent

Hiring a placement agent or “third party marketer” to help raise capital can be a make or break decision for an alternatives investment manager. Unfortunately, placement is a highly fragmented industry. Sifting through all of the potential partners to find the right fit can seem as difficult as raising the money yourself. Compounding the issue…

Placement agents: On the rise

As the private equity sector has grown in leaps and bounds over the past two decades, placement agents have followed in its wake. They are now a common enough sight: according to a recent Preqin survey, more than half of the GPs closing funds in 2016 used a placement agent. In the early years of…

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