Stop using your pitch deck as a presentation deck

Talking at a prospective LP as you walk through a marketing deck filled with wall-to-wall text and numbers is rarely an enjoyable experience for them. It’s also not conducive in helping you create the rapport and engagement you want. The presentation deck is something that can fill this gap. Generating momentum in your fundraising process…

The importance of brand guidelines for fund managers

Marketing a fund is hardly nursery slope stuff. It’s a black-diamond run. As your firm grows, two things are guaranteed: The amount of content you need to produce will swell (website, pitchbooks, presentations, PPMs, email communications, drawdown notices, quarterly and annual reports…) The production of this content will become increasingly abstracted from the senior management…

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