Control your message, control your reputation – Six steps how

It’s a misnomer to think you can own your reputation. You really can’t because your reputation is based on other peoples’ opinions of you. That said, you can own your message – and owning your message is the best way to influence other peoples’ opinions. Unfortunately, owning your message takes effort. It starts with understanding…

Brand matters. But not for the reason you think it does… Part I

“A good pedigree almost always gets you a meeting…” Institutional seed investor While I took this as a relatively benign statement when he said it to me, the underlying implication about what drives our opinions and behaviors shouldn’t be overlooked. What he was essentially saying is that where a person studied or worked is a…