Stop marketing performance

Not marketing performance is a very hard concept for the industry to grasp. Some people just can’t get there, regardless of the logic. And the logic is hard to refute. Can anyone out there guarantee returns? The answer, a resounding no. Should you build messaging and brand around something you can’t guarantee? The answer, a…

It’s time to take a stand. You do you.

A camel is a horse designed by committee. Sir Alec Issigonis I am not psychic, I don’t have ESP, and I don’t know you personally. But…if you are an alternative investment manager, I bet I can guess a lot about you.   I’m getting the sense that you and your team have significant experience managing…

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