Fundraising happens when you are not fundraising

While at a conference last month, I heard the line, “fundraising happens when you are not fundraising” in some form or other from speakers from members of at least three different panels. There is no chance I would have heard that statement come out of even a single panelist’s mouth five years ago.   The…

It’s time to embrace marketing risk

Risk \ noun \ Risk in financial terms is the chance that an outcome or investment’s actual gains will differ from an expected outcome or return (Investopedia). The tradeoff between risk and return in finance is well-understood. You want a higher return, generally speaking, you need to do something where the probability of the outcome…