Getting social: How to build a knock-out presence on LinkedIn

When it comes to social media, most fund managers have recognised the potential risks and some are beginning to take advantage of the opportunities. Today, fund managers often count thousands of followers on LinkedIn and just being “on” the platform is not enough. Is your firm being left behind? Well, one of the best ways…

How PDGP Fund I raised $1.4 bn using on social media

Not to flex, but our clients are so extra. I’m just here to spill the tea on the oversubscribed first and final closing of Poisson, Davril, Gowk & Partners LLP (“PDGP”) Fund I (“The Fund”), above target at 23,800 BTC. This is the current equivalent of USD 1.4 bn (obviously, we hope this will have…

Crisis…which one?

Well, it’s hard to tell these days. There are many nominees for the most overused word of the pandemic, but “crisis” must be up there. Today’s crisis du jour is the one facing equity markets. No, no, not the one caused by hedge funds, this time: the one caused by seemingly ordinary people. Ordinary people…

How to avoid Zoom fails and make the most of your next video call

Despite the fact that it feels like we have been trapped in virtual meeting mode for decades, we are still seeing Zoom fails: poor video, incomprehensible audio and less than to be desired backgrounds are still a part of our daily working lives. In this article, we blow away the virtual call cobwebs to share…

Larry’s White Christmas

In light of the big day this week, our resident poet, Daniel Daines, has written and narrated a very special Christmas poem. So, come on elves, get your lazy selves off the shelves, and watch below: “The people are demanding things beyond his understanding” That really says it all. Much like Santa Claus in our…

Doing differentiation, digitally

We’ve written before about the challenges of differentiating one’s private equity fund and firm from the crowd. As marketing and communications specialists, we have a vested interest here, of course. But if private equity fund managers were actually good at differentiating themselves digitally and their funds from their peers, the industry wouldn’t have adopted the…

ESG factors gaining ground in pension fund investing

If the COVID-19 pandemic has shown us anything, it is the importance of the community in which we live and work. We see this importance upheld through organic ESG improvements. There have been many uplifting stories in social media about acts of goodwill, not just by individuals, but by companies who have responded to the…

LinkedIn: three ways to thrive in the era of the new algorithm

Our own research has confirmed that LinkedIn is often the first port of call for business owners and investors meeting a GP for the first time. In financial services and related advisory fields, it is, without doubt, one of the most valuable and versatile tools available. Used properly, the platform can help a business establish…

Fund manager websites: six top tips

In the age of the internet, no investment management firm can expect to get very far without its own website. The website is a virtual storefront: a place to build brand identity, communicate with clients and market to them, all rolled into one. But it also exposes the fund manager to significant legal risks. Here…

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