Differentiated strategy – You’re not as special as you may think

Any Pepsi employee can go out and try a Coke. Any GM marketing executive can walk into a Ford showroom they want. They have access to the exact same information about their competitors as any other consumer. They have access to the exact same information about their competitors as any other consumer. Competitor or not,…

Do investors think you’re special?

Being special is not the same as having a unique selling proposition. The latter is obviously essential, but the former is what increases your AUM. We all have those friends or colleagues that possess the x-factor, that one thing that makes them stand out. Their skills alone may not be memorable. They may not be…