Why you need an origin story and the questions you need to answer to build a good one

Hey! You there!  Yes, you – in the figure-hugging jumpsuit. Why are you hanging upside-down from that building?  Radioactive spider, you say? Tell me more…  Every superhero has an origin story – and you probably know lots of them. Whether it’s a poorly planned scientific experiment, a distinctly unethical military program, or being transformed from…

Two simple resume changes to get noticed in the age of COVID

I’ve seen more resumes from friends, former colleagues, and other people that I respect in the last 6 months than I have seen in the last 6 years. It sucks. There’s obviously no mystery as to why. And sadly, almost anyone that has ever gone out job hunting knows – looking for a job is…

The evolving marketing deck – Why it should read like a story and look like a magazine

We’ve all heard about the narrative arc used in story telling – the sequence of events that make up the whole. This form of writing keeps people interested and wanting to turn the page. Shouldn’t you be adapting the narrative arc to your marketing deck to maintain interest and tell a compelling story? Pitch decks…

It’s time to embrace marketing risk

Risk \ noun \ Risk in financial terms is the chance that an outcome or investment’s actual gains will differ from an expected outcome or return (Investopedia). The tradeoff between risk and return in finance is well-understood. You want a higher return, generally speaking, you need to do something where the probability of the outcome…

How to convert a complicated investment strategy into an interesting story

It is no fault of anybody’s, however, a lot of the asset managers we work with represent investment strategies that are extremely complex. This translates into a long-winded story that is more often than not hard to sit through. For much of the industry, this is the core reason why so many are unsuccessful in…

The secret to avoiding the “bucket” (Part I)

“Everyone has a story. The question is – who composed your story – you or the market? –        David Allison, Meyler Capital “Story” – or what we prefer to think of as “brand” – is not about what your company sells but what it believes. Or more accurately – what others believe your company believes….

Your passion is what sells

Relying on websites and pitch decks to tell your entire story isn’t going to win you business. I see it happening all too often – too much time and energy is spent on trying to make websites and pitch decks absolutely perfect. People try and convey their entire story and thought-processes over way too many…

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