The forever fund: evergreen capital in private equity

The traditional private equity fund is a 10-year close-ended vehicle, with a five-year investment period and an average holding period of three to six years. Some argue that the time-limited model encodes short-termism into the private equity perspective. The manager’s decisions to buy, hold and sell investments are influenced or even ordained by the ticking…

Your marketing strategy must align with your investment strategy

And before you jump to conclusions, I am not saying what you think I am saying. We are very fortunate to work with some of the most adept investors on the planet. The strategies they deploy are sophisticated, deeply thought-out, technical, and innovative. Although the manner in which they present themselves is often elementary, unrefined,…

GP stakes investing – the rise of a new alternative strategy (part 2 of 2)

Recently, we looked at the reasons behind the rise of GP stakes investing – an investment strategy in which an investor or fund acquires equity interests in a fund manager, rather than one of the funds it manages. In this piece, we examine some of the risks of taking stakes higher up the asset manager…

GP stakes investing: Part 1 – taking private equity exposure to the next level

An investor looking for exposure to alternative assets generally invests in alternative investment funds and may also co-invest in the funds’ portfolio companies. But a third option has hove into the public spotlight in the last decade: investing in the fund managers themselves. This is a relatively new and fast-growing part of the asset class…

The investor journey and why it matters (Part 2)

Once you have an understanding of what it is like to walk in an investor’s shoes and emphasis with the investor journey, you will be in a better position to make the fundraising process a more productive and engaging experience for them. And in an over-crowded industry where products are most often “bought not sold,”…

ESG factors gaining ground in pension fund investing

If the COVID-19 pandemic has shown us anything, it is the importance of the community in which we live and work. We see this importance upheld through organic ESG improvements. There have been many uplifting stories in social media about acts of goodwill, not just by individuals, but by companies who have responded to the…

The marketing continuum

Marketing doesn’t need to be overwhelming. Although the subtleties and intricacies of each stage of the continuum below can become involved, the general path to follow is straightforward.  First, you strategize and determine what you want to say. Second, you need to build tools that clearly represent your value proposition. Lastly, you need to implement…

Market like you invest

When you think about your investment process, which of the following best describes why your value proposition is more attractive than a similar performing peer? Put another way – what makes an investor focus his time diligencing your fund over someone else’s? In the simplest terms, there really can only be a few reasons: You…

Private equity funds post crisis: eight key trends

With the global health crisis dominating headlines around the world, the true effect that this will have on the Private Equity industry and Private Equity funds is yet to be seen. In this article we highlight eight trends we expect to emerge from the crisis. 1. Pension funds under pressure Public and private pension plans…

Stretching it: Brand and franchise extensions for ambitious fund managers

It’s the first day of April: New Year and other seasonal celebrations are little more than a memory, and spring has “sprung”. The clocks have gone forward, both in North America and Europe, and at this time, each year, dear reader, we like to depart from our usual diet of communications advice and present some…

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