5 key takeaways to raising capital more effectively

If you execute the 5 tactics below, you will have more success raising capital. 1. Build rapport before you assess interest You will only receive an allocation from an institution that you have a relationship with – so build one. Amazingly, this is oftentimes overlooked or forgotten about. Don’t ask if someone is interested in…

The three key pillars behind institutional AUM growth

Regardless of what form of asset management you partake in, if you do these three things you will have greater AUM growth. 1. Layer your story strategically Many asset managers walk into a meeting with an LP with no real plan on how they are going to tell their story. Because of this, it is…

Asset management – A holistic view on marketing

To be successful, asset managers need to focus on three things: Brand Discovery Technology   BRAND Brand is one of those nebulous words that no one really understands. This is why asset management doesn’t embrace it. It is subjective, marketing voodoo. To eliminate any confusion, your Brand is nothing more than how the outside world…

The marketing continuum

Marketing doesn’t need to be overwhelming. Although the subtleties and intricacies of each stage of the continuum below can become involved, the general path to follow is straightforward.  First, you strategize and determine what you want to say. Second, you need to build tools that clearly represent your value proposition. Lastly, you need to implement…

Effective communications in turbulent times

In these turbulent times, it’s hard to escape the “info-load”. We are inundated daily with an ever-increasing volume of communications, from daily government briefings to special press conferences to hour by hour feeds on our social media platforms, all competing for that all important share of our time and attention. While we can agree that…

Regulatory capital – Top 10 tips

In this piece we discuss the FCA’s focus for the year ahead and what FCA authorised firms should be thinking about in regard to the impact of COVID-19 on their regulatory capital position. We hosted a webinar on regulatory capital – COVID-19 – How may it impact your regulatory capital position – Thursday, 30 Apr…

Know thy allocator

Any good marketer knows that properly segmenting their target markets is key to crafting campaigns and creating messaging that resonates with their audience. However, segmenting the audience in our industry can be much more challenging than in most other industries. Historically, the allocator were seen as a very homogenous group of people. Identifying distinct character…

Sector focus: Tech

1. Lets get technical For once, lawyers won’t necessarily be your first port of call…  Make sure you assemble an expert technical due diligence team, and put the target company’s valuable tech through its paces.  Meet the developers if you can, as well as any members of the business’ management or operations team who oversee…

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