Track record attribution (part 1): Designing the menu

We’ve all been there, haven’t we? Sat down opposite a significant (or insignificant) other at Alain Ducasse at the Dorchester or similar eatery in your current city. “Can we get a photo with Big Al? I am a huuuuge fan” asks your dinner guest to the immaculately coiffured maitre d’. He shoots your companion the…

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