Our thinking Quick reads The marketing continuum
 
Loud & Clear
September 2020
1 min read

The marketing continuum

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Marketing doesn’t need to be overwhelming. Although the subtleties and intricacies of each stage of the continuum below can become involved, the general path to follow is straightforward.  First, you strategize and determine what you want to say. Second, you need to build tools that clearly represent your value proposition. Lastly, you need to implement the technology required to track activity.  

 

 

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