Videos

Gabrielle Israel-Bolarinwa emphasises the importance of patience when delivering your message, and the danger of ‘quiet quitting’.

JD David debunks the notion that utilising the term “proprietary” to describe your edge helps in your efforts to market your fund.

Emma Bickerstaffe meets with esg Clarity’s Natalie Kenway to discuss early, futureproofing preparations for Scope 3 emissions.

Jon Greene demonstrates why overloading your communications, by trying to say everything at the same time, means that investors will ultimately remember nothing.

You wouldn’t attend an investor meeting wearing a garbage bag. To make a good first impression, you need to secure a sufficient marketing budget. If you don’t, it will always have a negative impact.

Beware mixed messaging; your story is made up. The question is: who made it up? You, or the market? If you don’t tell your story effectively, someone else will tell your story for you.

Greenwashing is simply a term coined to suggest deception. How do you articulate your core values as they relate to ESG in a sincere and honest way?

Mike Booth discussed how the management and marketing of private funds in the UK will be impacted by the new Consumer Duty, and the next steps for those marketing and managing private funds.

Lorena Lara Torres explains how to ensure great marketing isn’t undone by an inefficient response to engagements. What can you do to avoid losing traction?

In marketing, just as in investing, you need to understand what is working and what is not working. This is impossible if you don’t set and track KPIs (key performance indicators).

Stop confusing clients with jargon! Garry highlights the benefits of using more accessible language in order to put people at ease, build rapport and help potential clients better understand the benefits of your products.

It’s natural to want to highlight impressive returns but too many fund managers fall into the trap of using IRR as a promise of future success. Sol Teague discusses this is a common a trap?

When you use hyperbole and exaggerated language, you can come across as dishonest and inauthentic to investors, and may fall foul of your compliance team, or worse, the regulator.

Stop it! Just. Stop! You simply cannot get away with it. Investors are too savvy and regulators are too focused on the issue for greenwashing to be a workable strategy anymore.

What did you say? There’s something different, exciting, special about you? And you can articulate how those attributes combine to deliver that performance? Well, now, That sounds interesting. Tell me more…

When you are passionate about what you do, you want to tell people about it. That’s just human. The problem for many fund managers is that they want to tell everybody about everything, all at once.

Alex Carlton discusses LinkedIn’s hidden algorithm, and how you can leverage it to your advantage, ensuring your social media posts rise to the top using MJ Hudson’s VELCRO checklist.

Too many firms build the infrastructure and then struggle to consistently release the content that fuels it. To get the most out of your marketing you need to understand what content to produce, when it release it, and who will do it.

Every company changes as it matures, and a brand must also evolve, to reflect those changes. If it doesn’t, it will quickly become inauthentic. You brand should represent who you are – not who you were.

Strong personalities and legacy thinking can stop a firm from reaching its true potential. No matter how confident or charismatic a firm’s leadership is, failure to ask difficult questions and listen to the answers, can be fatal.

At MJ Hudson we believe that this structural shift presents opportunities to asset owners, asset managers and corporates alike. Our ESG and sustainability team support an array of clients across the private markets spectrum.

Matthew Hudson interviews Igor A. Rozenblit, former Co-Head of the SEC’s Private Funds Unit and now Founder of Iron Road Partners to get the inside scoop on the SEC and discuss mistakes and risks facing private managers.

We help investors make better decisions with improved understanding of the value drivers behind investments. Our specialized consulting provides detailed insights into the key aspects of private equity investment performance.

Oliver’s research focuses on the strategic logic and the performance determinants of private equity investments. A second stream of work looks at the implications of employee motivation for firm performance in different settings.

Will Roxburgh and Alexander Assim of Alicorn co-host a webinar on secondaries as a growing opportunity in venture capital, secondary market services, growing liquidity challenges, pricing in the market and more.

Eamon Devlin hosts an LP-focused panel joined by Andre Aubert (LGT), Delaney Brown (CPP Investments), Petra Bukovec (Pantheon), Nic Morandi (Blackstone) and Thomas Liaudet (Campbell Lutyens).

In this webinar, ESG experts with ranging views and experiences discuss: the present and future of ESG, GPs in a rapidly changing ESG environment, using ESG data to acquire a competitive advantage and more.

This webinar focuses on the new regulatory capital rules coming coming into effect in 2022 for MiFID investment firms and is particularly relevant for those that currently have an exempt CAD regulatory capital calculation.

Steve Webster hosts a webinar with Blue Sky Group to discuss: global transition manager performance, what drives transition performance, why do transition results matter and were do transition managers make a difference.

Lauren Radford, Danis Shafrakin and Kjartan Rist in a conversation with Concentric – the leading European activist VC firm. Topics include: European VC, hunting zebras, VC activism, early stage investing and more.

With consideration of AIM companies, this webinar dissects why ESG factors are now cited as key drivers in investor decision making and how these factors are taking centre stage of non-financial reporting.

Kyle Dunn discusses smarter marketing for fund managers. Kyle covers: building awareness across a diverse LP audience, lead scoring for GPs, relevant online tools to effectively profile LP interest and more.

With 10+ years of experience with ESG in private equity, MJ Hudson shares our knowledge. Ebel Kemeling discusses: creating value with ESG, principles to follow and what good ESG management looks like.

MJ Hudson Partner, Eamon Devlin, leads a session along with Whitney Lutgen addressing questions, such as: the latest of LP defaults, dry powder, comparisons with GFC, curing LP defaults and key issues for LPs and GPs.

We walk-through key commercial terms of the CLA – including a focus on technical provisions, such as conversion triggers, redemption rights, MFN. Later, we discuss implications for companies signing up to the CLA.

Mike Booth covers everything COVID and capital including: eligible capital resources, government support surrounding furloughed employees and bank loans, required reporting to the FCA, regulatory capital shortfall.